How To Get A Ton Of Guests For Your Podcast.

You have a grand vision for a podcast but analysis paralysis has you by the short and curlies and won’t let go. “I need a ton of equipment!” “I don’t know how to edit!” “And even if I figured out all of that, how would I find enough good guests?” Blah, blah, blah!

First of all, excuses get you nowhere so let’s drop that right now.

There are tons of opinions and other articles about equipment and we at Streamlined have you covered on the editing side. However, the biggest problem you still face is how to get a lineup of amazing guests to bring your content and message to life.

Thats where I come in. I’m Hans Struzyna, host of Another Way To Play and co-founder of Streamlined Podcast. The reason I’m slamming away on my keyboard right now is because I was in that exact same place as you just under a year ago.

As I write this, I currently have over three months of episodes recorded and another three weeks on the books set to record. I have also been getting guest recommendations from several of my former guests. Needless to say, I have a new problem on my hands but thats for another blog post.

I know, you are thinking “Sweet humble brag, bro. How the heck can I do that?” Well, keep reading and I’ll tell you.

When I first decided to start a podcast, I hired a coach. I ponied up the $$$ to hire Travis Chappell. I can say that it was absolutely worth it as he really got my butt in gear. The name, structure and calls to action (and much more) all came from his coaching. Though, I still had to white knuckle this thing and figure out how to fill my calendar with great guests.

A quick note about coaches. I am a total believer in coaching. In fact, you should consider hiring one. Though, many of them will try to up sell you into their masterminds or some high ticket done-for-you program. There is nothing inherently bad with this. In fact, this company was born out of one of those masterminds. You just have to expect it’s coming and know what you are trying to get out of that relationship before getting into it.

Back to my guest booking advice.

There are some really simple things you can do in order to increase your ability to get guests. If you do all these things, I promise you will have more than you expected. Here we go.

1. Have a clear ask.

It starts with you. No, I’m not suggesting you have to do some deep soul searching or an ayahuasca ceremony to have a robust guest lineup. But you do have to craft a clear message when you reach out. That message should include:

    • Less than two sentences about your show

    • A list of as many people who you both know and ideally who have already been on your show (or have agreed to come on)

      • Spend time on LinkedIn, Instagram and Facebook to see what connections you have in common. List everyone!

    • Answers how you will record (what platform), how long it will take (choose an odd number like 27 or range like 32-41) and how to book a time

      • Get a Calendly account and use it. Trust me!

    • Finish by assuming the sale. I always sign these emails off with “Thanks in advance. I’m really looking forward to recording with you.”

2. Make the booking process easy

I’ve touched on this already but it’s a really critical point. I bet you, along with nearly ever sane human being on the planet, hates scheduling purgatory that is email. In fact, I’d be willing to bet dollars to doughnuts that someone has said no to you in the last 90 days solely to avoid that mind numbing frustration.

Personally, when booking processes are too complex and I don’t know the person well, I usually don’t respond or say I’m busy. It’s human nature to avoid pain. How do you avoid this?

Well the first part is to have a clear ask that someone can understand in less than 30 seconds. The next step is a booking link. I said it before but if you invest in a Calendly account (or some other booking software), your life will be changed forever. Seriously, you can use it for things other than podcast bookings.

Whether they do it themselves or send it to their assistant, you just made it really easy for them to say yes to you. Congrats!

3. Make a list of people in your phone/social media. Minimum of 50 people and reach out to each one.

Duh! Thank you captain obvious. I already did this, Hans.

Well if you did, you wouldn’t be reading this. So, here’s the deal. Everyone knows people who are worth interviewing. If you are starting a podcast about a topic it either means you have an expertise in an area or you have a passion for it. Either way, you know people who share that expertise and passion.

It’s great to know people but until you have a targeted listed of potential guests, you are simply pretending to podcast.

Righteous burn, bro!

Ok, take a deep breath and calm down. I’m not here to insult you. I’m here to explain that sometimes the most obvious (and simple) advice is the best advice. In fact, because it’s obvious and simple, it’s just as easy to skip over it and not do it.

Here is what you need to do. Open a word doc or number 1-50 on a piece of paper. Set the timer on your iPhone for 45 minutes and close your email, silence your notifications and open up your phone contacts. Jot down every name you would want to have on your show. If you only have seven people in there, shift over to Facebook or Instagram.

Don’t get distracted by a cat video or NFL meme. Seriously, thats what the timer is for. FOCUS!

Start going through your friends list and keep adding to your list. Don’t stop until you have 50 names or your timer goes off.

If the timer wins, stand up, walk to the bathroom, look in the mirror and give yourself a pep-talk (or google one). Then sit back down and reset the timer and get after it. It’s not how you start, it’s how you finish.

Now that you have your list of 50, it’s a numbers game. Let’s say you are a mediocre friend and roughly half of the people on your list will never give you the time of day. Well, that still leaves 25 guest who are layup yesses and now you have your first (or next) several months of interviews.

Couple that with a clear reach out and easy booking process and you may even convert a few of the others.

Side note: If you are a mediocre friend, having a podcast will definitely improve your social stock. Just sayin’!

4. Use tools/databases like PodcastGuest.com or FB groups

In an effort to keep you from coming across as a MLM salesperson to your entire network, there are other tools and groups where willing podcast guests hang out.

Places like PodcastGuest.com and various facebook groups like Podcasters Paradise are great places to start.

Though, since you have little to no connection with these people, I would recommend you not start with them. Work on your interview skills with the people you are already comfortable with then start to ping these resources.

Once you have a few under your belt though, fire away!

5. Ask every guest For a referral.

As anyone in sales will tell you a warm lead is better than a poke in the eye with a  sharp sick. So when an interview goes well, ask that person who they know that would be a good fit for the show.

If it doesn’t go well, you can always pretend the audio file didn’t download correctly and ask them to rerecord. Though, I would just let it be. It’s likely not as bad as you thought it was. 

All things being equal, people like to help people they like. All things not so equal, the same is still true.

If your booking process was smooth, you asked good questions, made the guest feel like a winner and then ask for a measly referral in return, you will get it 10/10 times.

That said, when someone refers you a guest, they are putting their neck on the line. They are essentially saying “I’ve done the due diligence and this guy has it together and you should know him.” Don’t take that for granted and be the person who gets sloppy after a few months into a new relationship.

Remember, they want to date the version of you that you presented early on. Not the one who gains 10 lbs and has Cheeto stains on their green Kirkland Signature sweat pants that they have worn for six days straight. No one cares how “comfortable” they are. Wash them!

So, in an effort to not be that person, make sure you give the same effort and respect to the referral as you gave the original guest. It’s easy because you have already done it. But because it’s easy to do, it’s also easy not to do. So just do it.

Pro Tip: Set a follow up email in your booking stoneware that goes out an hour or so after you record the interview. Make sure it thanks the guest for their time and asks them to review your show. PROVIDE THE LINK! This will help boost your reviews as the person who was just interviewed now has a vested interest in your podcast being great. 

Easy right? Actually it is. People like to talk about themselves and if yo give them a platform to do that, they will. All you are doing is removing physical barriers and helping them to realize you aren’t a total psycho.

Seriously, it’s that easy. Have a plan (list). Have a process (clear ask and booking process) and make sure you kill it in your interview (then ask for a referral). If we can help you with any of your podcast needs, don’t hesitate to reach out. Otherwise, get out there and load up your schedule!

Here’s to all your success!

Hans

How To Slay The Awkward Silence Beast

You know that feeling when you just met someone you want to impress but you quickly ran out of things to say? *Insert awkward silence here*

Terrible, right?

Well imagine you were recording that conversation and intended to release it for the whole world to replay over and over again? The Worst!!

That’s essentially what you are doing if you go into a podcast interview without having prepared. Now, you can cut out some of those pauses in post production but the tone of your voice is a dead giveaway that something isn’t going well. Your guest knows it, you know it and your listeners know it. 

The point of having a podcast is to up your credibility and have amazing conversations with people you respect. When that awkward silence hits, you are broadcasting to them and everyone that you are that weird guy at the party that everyone makes lame excuses to avoid talking to. 

To save you that embarrassment and help you make even better content, here are the tips all the pros use to make sure they knock it out of the park on every interview!

  1. Do Your Homework

    Bu…bu…but that takes more work and I don’t have time to do research on EVERY guest! 

    I’ll give you that, it does take time. But if you want to come across as a true pro, spending even 15 minutes will make a huge difference.

    Here’s the deal, people love to talk about themselves and when they are being interviewed, that what they will do. All you have to do is know enough to tee them up and give them a nudge in the direction you want them to go. Trust me, they will go for it. 

    If all you do is listen to a podcast episode they have been on previously, you will pick up enough to have a great conversation. You can literally do this as you make breakfast and brush your teeth the day of. 

    If they haven’t been on any podcasts before, thats ok, don’t panic. Spend some time on their website, Facebook, LinkedIn, or other social media profiles.

    I know, duh!

    All I’m saying is that you should just make sure you have a basic understanding of their message/content and one or two areas where you both connect. It’s that simple. 

  2. Have a list of questions ready

    Before you invite anyone on your show, you should have figured out what kind of content you are trying to create. If you don’t know what I’m talking about, Ill give you a hint: It has something to do with the title of your podcast. 

    A list of questions not only helps you flush out the content you are trying to capture, it gives you a safety net in the event that our old friend awkward silence shows up.

    Get out a piece of paper or open a new word doc and start writing out questions. Don’t stop until you get to 50.

    If you get stuck, think about what you might ask your hero or the people on your dream podcast guest list. You can also use the R&D method (rip off and duplicate) by listening to your favorite podcasts. Seriously, don’t try to reinvent the wheel. Just put your own spin on it. 

    Get it? Spin… Wheel… Ok, I admit it, not every joke is a winner. Moving on. 

    Once you get to 50 questions, you should be able to throw out or combine at least 20 of them. 

    Either highlight or bold your favorite ones so you can find them on the fly. 

    Now all you have to do is have that document open when you conduct your interview. Consider this an open book exam and following these questions is how you get an A+.

    There are a few other tips that you absolutely must know about. Keep reading. 

  3. Pocket Questions

    This is a list of extra questions you can use in a pinch in the event that you have covered the guest’s story and are running out of things to talk about but aren’t ready to end the episode. 

    Basically, each question should be on topic but unique enough that the guests can expose a slightly different side of themselves. Ideally they make them think and take 2-4 minutes to answer. 

    Here are some examples that I use (feel free to R&D these): 

    • If you could write one semester worth of curriculum for every student in America, what would what would it be and when would you drop it into their school career?

    • If you had to start over with $500 and an iPhone, what would you do?

    • If you could write a note on a sticky note to your younger self, what would write and what age would you deliver it?

    Get it? Trust me, having this list will save multiple episodes from fiery doom. 

  4. Have a final sequence

    I will admit that this doesn’t work for every show so take it or leave it with this one. I’ve heard this referred to as a :

    • “Lightning Round”

    • “Random Round”

    • “Famous Four”

    • “Focus Five”  

    Basically it’s the same group of questions you ask everyone you bring on the show. This is great for two reasons. 

    1. You don’t have to think that hard

    2. You get a variety of answers to the same questions

    This gives you the added benefit of being able to create mashup episodes comparing guests answers, creating lead magnets of the top 5 answers to the questions and more

Well, thats it. As long as you have your safety net, you shouldn’t be afraid of momentum killing awkward silence. After you do this a few times, you will become a pro, trust me.

I wish you all the success as you go forward and crush your interviews!

Here’s to all your success!

Best,

Hans

How To Improve Your Sound Quality

As they say, it’s not about the size, it’s how you use it. Well, thats mostly true in podcasting. However, equipment does make a difference. It won’t turn you into Joe Rogan but it will make the difference between your friends and family thinking you are just starting some hobby and saying “Wow, this sounds really good.”

So, here are our top seven tips for making your podcast sound better.

1.) Get a good Mic

Now, I don’t want you to throw your hands up in the air because you think I’m going to tell you to spend money. To be fair, I am telling you to spend money but just hear me out.

There are a ton of good microphones out there. There are even more blog posts and YouTube videos about which one is better. Believe me, it’s easy to get lost in the world of db’s and output levels. Within about 12 key strokes of a google research, you are going to feel like Leonardo DiCaprio in the Wolf of Wall Street.

And if you aren’t careful you will actually turn into a real life Jordan Belfort.

I don’t mean you will become a drug addicted wall street stock broker. Although, I’m not here to judge. I mean, you are going to be spending money like it’s your job.

(Actual footage of co-founder Rob paying for his microphone that he doesn’t know how to use)

That being said, using the ear buds that came with your iPhone 5 isn’t going to cut it. So, a happy medium lives somewhere in-between.

Here is our pick for our favorite microphones:

-or-

2.) A good room is key!

Now that you have a microphone that doesn’t make you sound like you are recording underwater, it’s time to pick your space. You will want to choose a space that is nice and quiet.

Most people will be tempted to find a space where they can close a door and be alone. Likely because they don’t want their roommates to hear them rerecording the intro to their show 28 times and partially because the “acoustics” are better.

Newsflash: your closet was not designed by whoever engineered the Sydney Opera House (it was  Jørn Utzon by the way). It was designed to store all the the things you look at when you say “I have nothing to wear.”

But seriously, you will want to avoid small rooms with hard walls. I’m sure you have been on the phone with your best friend when they walk into a public restroom and you know the moment they walk in (and I’m not talking about the sound of a flushing toilet).

Well, your listeners will hear something similar and like you, will likely be turned off by it. So, unless your podcast is based around you sitting on a toilet, pick a quite open space where the sound of your voice won’t bounce around and echo back to you.

3.) Basic sound treatment for your room will separate you from the crowd.

What? Sound treatment? Seriously?

Yes, seriously.

I’m not talking about plastering that soundproof foam all over your walls. Aside from being hard to decorate, the next time your bring your date home for the first time, you will have some explaining to do. Seriously, just don’t go there.

What you can do is put up a towel or a thick blanket behind you. Even a book shelf will work. If possible, put a carpet underneath you as well. Unless you want the sound waves bouncing around the floors, walls and ceilings like your nephew on Christmas Eve, just get something up.

4.) Use a pop filter and wind shield

There are some sounds in the English language that (like the entire German language) can sound harsh and annoying to your listener. So unless you want to remind them of their great aunt Gurturde who smacks her lips and talks with her mouth full at Thanksgiving dinner, invest the $5.95 to get a filter.

Your microphone may even come with one. If not, I would suggest getting something like this:

If you really want to get fancy you could get a rig like this:

Aside from making you look like you know what you are doing, it really makes a difference in the post production of your show.

5.) Silence your device

I know, I know. These days, thats like asking someone to amputate their dominant hand. But trust me, your microphone will pick up all the bings, buzzes and beeps that your phone makes.

Airplane mode is your friend here. Not to mention that you get the added benefit of having an uninterrupted conversation with your guest. Imagine that.

Pro Tip: Remind your guest to do the same. There is nothing more annoying or distracting that a buzzing phone and Murphy (and his law) suggests that it will bing or buzz right in he middle of the best content.

Just turn it off.

6.) Create a separate track for you and your guest

NOTE: If you are doing a solo show, feel free to skip to the end.

Ok, hold on. This is getting crazy! How am I supposed to do this? I thought you guys did the editing?

  1. We do do the editing.

  2. This is as simple as hitting one button in your settings and it makes your final audio file even better.

Most of us use Zoom or some other similar software to record our interviews. Here is what you have to do.

Open up the settings of you of your software of choice. If you do use Zoom, follow this link). Go to wherever they hide the recording settings and find the section where they allow you to “Record a separate audio file for each participant” or something like that.

When you finish the meeting, your software will give you two audio files instead of one. This is ideal because our audio engineers will be able to make up for differences in microphone qualities, background noise and odd interruptions that happen from time to time.

Let’s just say your guest has been rambling on for nearly seven minutes and you go to interject, but they keep talking. First of all, rude! Second, the single audio file will be all jumbled up and is nearly impossible to pull each voice out. The same is true if your dog starts barking at the mail man.

When you have two audio files, it becomes much easier to isolate those interruptions or noises and either move or eliminate them.

Trust me, this is much easier than it sounds.

7.) Wear headphones

Feedback is real. And no I’m not talking about the 1 star review that your childhood nemesis left on iTunes. I’m talking about the speakers of your computer getting picked up by your fancy new microphone.

While it is possible to remove some of this in post production, sacrifices will have to be made when editing your content.

Not that kind of sacrifice. What were you thinking?

I’m talking about the kind that our audio engineers have to make when trying to remove background noise. Headphones eliminate that entirely.

In fact, this is where the ear buds from your iPhone 5 can come into play.

Alright, there you have it. Seven tips on how to make your podcast sound like you know what you are doing. If you want some more detailed tips on db levels and other fine-tuned audio settings, download our free guide here.

Otherwise, here’s to all of your success!

Best,

Hans

Building A Press Kit

Guess who listens to podcasts? People who subscribe to podcasts. Now, before you scroll on let me explain. Even though that might be the most obvious thing you have read all day, it’s also the most true. 

We all know that podcast listenership is growing and if you want to ride that wave, you better be ready to not only be a host of your own show, but to be a guest on others. Remember, what I said a second ago? Yeah, now we are connecting some dots. 

I bet you are thinking, “I would love to get on a podcast. I could talk about myself all day.”

I’m sure you can.

“But wait, how do I get someone to invite me on their show? I’ve never done that before.” Fear not. Thats why I’m sitting here pounding away on my keyboard and you are sitting there reading what came out the other side.

The thing is, as someone’s show start to grow, random strangers begin to reach out and ask to be guest on their show. Assuming you do interviews, it will happen to you too.

And in fact, if you don’t, you will inevitably get some clueless internet bozo who wants to be a guest on your solo show. Seriously, it happens all the time. 

In an effort to separate yourself from the crowd and have a chance of actually getting on a show where you could pick up some subscribers, you need to create a press kit. 

Oh jeez. Not another piece of homework. 

Trust me, this one should take you about 12 minutes on Canva. In fact, there are a ton of templates you can start with. I’m not here to give you graphic design advice, but I will give you the elements you will need to make it powerful enough for someone to say yes to you. 

So, here’s the gist. It should be one page long, have some photos, bulleted lists and links to your social media/website. Let’s break it down.

Keep it on One Page

Have you ever heard the acronym K.I.S.S. If you happen to live under a rock or have never read a business book, I’ll enlighten you. It stands for keep it simple, stupid. 

Some people will say it stands for keep is stupid simple. I prefer the other one. There Is really nothing like insulting someone’s intelligence to spur them into action. Ok, back to it. 

Think about the last time your friend sent you an article that they said you absolutely HAD to read. You open up the link and realize that you are going to have to spend the next 28 minutes navigating banner ads and hyperlinks and playing wack-a-mole with pop ups. And you aren’t even sure if this article is worth your time. You close the window and maybe keep your friends email unread. Maybe not. 

Well, that’s exactly what other podcast hosts will be thinking when you send them your life story. It’s very likely they will just move on. 

Remember, the goal of the kit is to get you on the show so you can then bore them with your life’s story. All in due time, my friend. 

include a title

I feel like this goes without saying but I’m going to say it so you don’t come back to me and say something like: “You never told me…”

Ok. At the top of the page make sure that you put your name and that you are the host of a podcast. You can also include other titles you have like PhD, Olympian, CEO, etc.

Do I need to continue this point? No? Ok good. Moving on. 

Make sure you include a PROFESSIONAL headshot or lifestyle photo

Again, I’m not going to tell you about graphic design here but it is really important attach a face to the name. And you want to do it in a way that makes you look like the kind of person they would want on their show. Not the kind of person who had their mom take a blurry photo on their iPhone 5. 

No offense to all the Mom’s with iPhone 5s. Your podcast press kit is just not the place for it. 

Aside from putting a face to the name and showing them what you look like, the other big advantage here is that you show you are investing in your brand and taking it seriously. This will give them an indication that you can help promote their show once your episode airs. 

Bio in bullet points

Now, this is where you are going to put the majority of the text for this document. However, you are not going to write complete sentences. In fact, you are going to make a bulleted list of the things that make you..well…you. 

Think about condensing the resume you spent all that time writing down into a post-it note. Seriously, this goes back to the point about making this whole document one page. Remember K.I.S.S.

If you forgot, now you know why I like my definition better. Just sayin’.

The goal here is to get them to understand who you are in roughly 5-7 seconds. This is something you may adjust depending on who you are sending it to. However, hopefully you can come up with 4-6 things that are fairly well rounded and anyone even remotely related to your niche/topics will see you as one of their own and want to bring you on for an interview.

Bulleted talking points

I know what you are thinking, you wrote the same thing twice. Well, if you are thinking that, think again. 

Talking points are not your bio. They are topics that you can confidently and articulately speak on. Things like the industry you are in, the topic of your podcast or things you are just generally good at. 

You can also have some fun with this one and throw in a few from left field. By this I mean a few of topics that might get someone thinking you are both well rounded and funny. Letting your personality come through is to your advantage here.

For example, being able to talk about:

  • Real Estate Investing
  • Team Building
  • Developing Strong Work Ethic
  • Networking
  • Officiating a Serbian wedding

Podcasts should be both entertaining and educational so if you can show you are both, you have a leg up. This may not work for everyone but it’s worth at least thinking about. 

Either way, make sure you have some talking points on there. 

Hyperlinks to your website and social media accounts

Remember earlier when I talked about you looking like you were taking this seriously and were able to help them promote?

I know whenever someone reaches out to be on my show, I always look at their social media accounts. Not so much to determine how many followers they have, though I do make a mental note of that. But more to see how put together they are and if they are taking this seriously like I am. 

Pro Tip: Make sure you send them to the social media accounts you are actually using. There is nothing worse than to send someone to a twitter account you made five years ago, tweeted three times and never bothered to change your avatar photo from that egg to your face. Seriously, send them to where you are active. Even if it’s just one account. 

You should also make sure they can get to your website. If you don’t have a website, you should look into that. It’s another inexpensive way to build credibility. More to come on this. 

There you have it. All the elements you need to create a professional press kit. Now you are ready to reach out to other podcast hosts and ask to be on their show. I might suggest, if they are in a similar niche as you, you suggest a podcast swap. That means you each do an interview on the other’s show. 

Finding which shows would be a good fit and crafting the message will be for future posts so stay tuned for those. Until then, here’s to all your podcasting success!!

Cheers,

Hans

10 Elements Of A Killer Intro/Outro

Do you know why I love baking? It’s because it’s just as much science as art. If you follow the recipe, use the right ingredients in right proportions/order, you will get an amazing result. 

However, if you try to wing it, you end up with something that looks like a cookie but tastes like the soul of your grandfather’s work boot.  

The same thing is true with podcasting. There are proven methods to really up your game and make you sound like you know what you are doing. 

While you can’t guarantee the interview will be consistent, you do have complete control over the first (and last) few minutes that the audience hears.

Because we all have the attention spans of a goldfish, it’s important to nail this and build credibility and interest with your listeners as early as you can.

In today’s post, I’m going to go over the ten elements that go into making a professional intro/outro. 

I’m not going to tell you what order to put these in or what you should use (thats behind the pay wall). I am going to break down each element so you can understand the purpose of each one and decide what elements you want in your show. 

So, let’s get into it!!

  1. Music

I know, I know. I’m really starting off with a bang here. But trust me, music sets the mood.  Aside from getting everyone all hot and bothered, you get the added benefit of coming across as being professionally produced.

There are tons of great resources out there for royalty free music. You can check out Epidemic Sound or Soundstripe

If you want to take it a step further and have someone produce you an intro and outro with voices overs and music, check out makemyintro.com

2. Progress  

This is the audio clip at the beginning of an episode that the host often reads. It sounds like this: “Another Way To Play, episode sixty-five.” 

It’s often the first thing you hear but can also be incorporated into the guest intro (#7 below). The idea here is to give your listener an update on where they are in the sequence or season. 

Plus, as you get along in your show, it has the added benefit of telling people how many episodes you have recorded and you aren’t a total noob. 

3. Preview/Highlights

Unless you are a psychic and know what your guest is going to cover, this is something you record after you are done with the interview.  

In it you will say something like “In this episode we talked about …” or “You are going to want to listen up for their story about …”

The point is to give the listener a preview of what they are about to hear and get them excited to listen in. I would suggest choosing three points here. Why three? Well, because it’s less than four and more than two.

Duh

The real reason for three is because it let’s you spread the highlights out over the beginning, middle and end. 

PRO TIP: Tease people to “stay tuned until the end where we talk about…” It’s another reason for them to listen to the whole episode. 

4. Hook

This is a section of the show that speaks directly to your ideal listener. Think of it like the intro to your favorite Netflix series. Once you have seen it a few times, you likely skip it but you know you like it and it sets the tone for you to settle in and binge. 

Unlike Netflix, this is obviously spoken word that tells your listener what the show is about and what they can expect to learn or hear.

Most shows combine this with music. It’s also a good idea to have a voice other than your own read this. It changes up the listening experience as well as provides a bit more credibility to you. It’s a subtle boost in the mind of your listeners, but why not take it where you can get it? 

NOTE: makemyintro.com can make a professional one for you. Thats who made mine. 

5. Controversial Statement

You know that opinionated relative who always has some cockamamie opinion and feels the need to bring them up during the worst possible moment at dinner parties? Yeah, don’t be that person. 

Instead, you will want to craft a statement that brings some level of controversy and makes your listener pick a side. 

Mine is: “I believe that if you trade hours for dollars, you will never achieve true freedom in your life.”

Whether you believe that or not, you now have an opinion and you will likely keep listening to see how dumb or smart I am based on your opinion. Either way, you are still listening. 

Really the goal here is to grab some attention, break through the noise and draw a line in the sand. It is better to be polarizing and have the haters drop off quickly than be vanilla and try to be everything to everyone. 

Trust me, you are never going to succeed so don’t try. Build a community that really loves what you love and is willing to engage with your kind of content. If the haters listen beyond this point, you might have a chance to convert them. Who knows!

6. Call To Action

I know what you are thinking: “But I don’t want to sell anything and don’t have anything top pitch in the first place.” 

Calm down, I hear you.

And I’m not suggesting you sell something here. I am suggesting that you try to create a community of people who you have essentially trained to take some kind of action. It could be as simple as writing you a rating/review, joining a private facebook group or following you on Instagram.

There is an important psychology at play here. If you get your audience used to you asking them to take some kind of action and down the road you pitch a sponsor or your own service, they wont be totally thrown off and surprised. You do have to train your audience and this is how you start.

In the beginning this ask should be value driven and free. Joining a Facebook community or booking a one-on-one call to connect are great examples of this. 

PRO TIP: Don’t pitch anything during these interactions. At least not in the beginning. You want to simply add value and build a relationship. People will be expecting the other shoe to drop, so don’t let it. They will be surprised and really be receptive if/when you decide to monetize. Plus, you now get direct access to a potential customer and can learn about them and potentially craft offers/services that meet their needs. Think about it.

7. Guest Intro

The name says it all. If you are doing an interview, this is the part of the show where you introduce the guest and go over their bio. 

Remember, it is your job as the host to hype up your guest and get the listener excited to keep listening. Make them look good!

Like peanut butter and jelly, this section pairs nicely with #3 – Preview/Highlights. 

I recommend recording this after you do the interview so you can add more context about what the listener is about to hear. 

8. Information 

This seems like a throw away section to many people but really helps to set a clear exception for the listener.Most shows will pair this with their Hook (#4) to tell listeners how many episodes a week you will release and what kind of content you will hear. 

It could sound like: “… bringing you two episodes a week full of tips and tricks for …”

It’s really that simple. It’s often times less than a full sentence. Other than setting an expectation for your listener, it’s a great accountability partner to get your episodes out on time. 

Theres nothing like a little public declaration to motivate you into action and hold you accountable. 

9. Guest Highlight 

I’m sure you have heard this on other shows before. This is where you hear 10 to 20 seconds of the guest talking right as you press play. It’s usually a particularly cool thing the guest said. 

The point is to use it as a hook for your listeners to get excited about what is to come. 

I’m not going to belabor this point as I think it really speaks for itself. If you still don’t get it, let’s chat.

10. Guest Credibility

This one throws people off and freaks them out at the same time. Here is the one I use for my show:

“This is _____, author of ____, CEO of _____ (or whatever title makes sense), and if you want to learn to make the next chapter of your life better than the last, then you should be listening to Another Way To Play with my good friend, Hans Struzyna.”

I play that at the beginning of every episode. It’s powerful! Think about what happens when a listener hears that. 

The guest just introduced themselves with their favorite title, told everyone they should listen to my show and called me their good friend. I mean, come on! How much better can it get?

Think about what happens if one of their followers listens to that episode. They are instantly going to see me as someone who they should follow, too. Plus, in the mind of the listener, this statement gives you a similar level of authority to the guest. If you start to get high level people on there, thats really powerful.

Now, I know what you are thinking. How am I supposed to get these people to say this and what if they say no!

#1: it’s easy. You just ask them to read an “audio bumper” for the intro of their episode and copy the text into the zoom chat box. 

#2: in over 80 recorded episodes, I have never had anyone say no to this and only one person asked to change the verbiage slightly. 

Seriously, you just had a 30+ minute conversation with your guest and have hopefully built massive rapport with them. This is not a big ask at all. 

Just ask. It’s a game changer. 

There you have it! The ten elements of an amazing podcast intro/outro. I hope this helps you consider what you might be able to add to your show to really up your game. If you still aren’t sure about what to incorporate into your show, let’s chat. We would be happy to talk to you about how to up your game and increase the quality and credibility of your show!

Until then, here’s to all of your podcasting success!

Best,

Hans